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Joel Elliott is a former research and events management professional and current musician with Jumpin' Joel Flash & The Magic Machine. He will be using his expertise to lead a discussion around how to think of your music as a product in order to engage with your audience (consumers) in a different way. This workshop will tackle:

  • the difference between sharing and pushing
  • understanding your voice versus the audience voice
  • building community rather than competition
  • the value of networking and why there's no such thing as a 'sell out'